Participation
Is the game still growing? Is growth even across the country? Where is there a high concentration of teams — and where do we need to catch up?
Projects
Grassroots Explorer
Putting the thousands of local girls and women’s teams on the map. This dataset shows how many are playing grassroots football and in which age groups.
Audiences
Which types of people are playing, what size is this audience, and where are they? Valuable for clubs and brands trying to grow.
Deeper Research
Surveying grassroots teams can uncover information on fandom, preferences, spending on football and track longitudinal changes.
Future Projects
Additional datasets to help interpret and compare trends across the women’s game.
Attendances
Official spectator stats for the Women's Football Pyramid, plus supporting data to correctly interpret trends.
Digital Audiences
TV viewing figures, online streaming figures, and social media views and followers.
International Stats
Data on the national side and international club competitions.
Contact us
Questions, collaboration, or early access — we’d love to hear from you.